Canon Inc. It would allow Canon to target a much wider audience by investing much less than conventional ways.
High prices: Few products produced by canon are high priced which compels customers to look for low priced products of other brands. Therefore because of such a heavy competition from many companies Canon Inc. The work that came out of the campaign was then shown at a Canon-produced film festival in New York City inand it lives online for all to see.
In recent years, the company has strengthened its customer-oriented marketing and reinforced its digital marketing, including the design of user-friendly e-commerce sites and enhancing the efficiency of after-marketing activities.
If we analyse the marketing objective strategically with market situation we see that the company is going to offer new product in current market to sustain its market shareto capture competitor share and to activate in-active user so the product offered has new improved quality and features Refer to Ansoff matrix: Appendix1.
In Vietnam, the focus is on the younger generations. At the China International Import Expo, held for the first time inproducts and solutions from such industries as business and healthcare were exhibited, reflecting the diverse strengths of the Canon Group.
Developing new technology also allows company in building competitive barrier for its rivals. The company shall take up the strategies to avoid that situation with hitting promotions that will never turn up the customers towards other companies and brands.
The company also holds national dealer summits to reinforce relationships with top dealers. It makes the company benefited selling its goods to diverse set of markets.